The 2nd annual global gathering of the best and brightest in naming.
The 2nd annual global gathering of the best and brightest in naming.
The Business of Naming
The Business of Naming
Save the date: 9/25/26
Tickets available soon
Save the date: 9/25/26
Tickets available soon
When?
25 september 2026 9:00 AM - 5:00 PM
When?
25 september 2026 9:00 AM - 5:00 PM
Where?
BRIC 647 Fulton St Brooklyn, NY
Where?
BRIC 647 Fulton St Brooklyn, NY
For:
people who make a living making names
For:
people who make a living making names
[SPEAKERS]
Apply to speak
Have a topic you'd like to share with an audience of the world's namers (brand and agency-side), strategists, designers, trademark lawyers, and other marketing and brand leaders?
[SPEAKERS]
Apply to speak
Have a topic you'd like to share with an audience of the world's namers (brand and agency-side), strategists, designers, trademark lawyers, and other marketing and brand leaders?
[SPEAKERS]
Apply to speak
Have a topic you'd like to share with an audience of the world's namers (brand and agency-side), strategists, designers, trademark lawyers, and other marketing and brand leaders?
[Testimonials]
WHAT PEOPLE LOVE ABOUT THE BUSINESS OF NAMING
Here's what 2025 attendees had to say.
[Testimonials]
WHAT PEOPLE LOVE ABOUT THE BUSINESS OF NAMING
Here's what 2025 attendees had to say.
[Testimonials]
WHAT PEOPLE LOVE ABOUT THE BUSINESS OF NAMING
Here's what 2025 attendees had to say.
"I flew 6000 miles and it was worth it every timezone. The OG’s and the rookies in the very same room. Wise perspectives, top knowledge and the opportunity to feel that what we do matters."
Oscar Arenas Larios
"I flew 6000 miles and it was worth it every timezone. The OG’s and the rookies in the very same room. Wise perspectives, top knowledge and the opportunity to feel that what we do matters."
Oscar Arenas Larios
"The lowest ego, highest generosity 'conference' I've ever attended. The levels of mutual respect, open mindedness and genuine passion for this shared craft were inspiring. If your creative chalice is feeling under filled, the Business of Naming is the place to top up."
Chelsea Carlson
Strategist
"The lowest ego, highest generosity 'conference' I've ever attended. The levels of mutual respect, open mindedness and genuine passion for this shared craft were inspiring. If your creative chalice is feeling under filled, the Business of Naming is the place to top up."
Chelsea Carlson
Strategist
"As a professional namer, I can’t imagine a better conference for connecting, collaborating, and commiserating with fellow namers than The Business of Naming. This gathering of industry superstars and new namers alike, was the largest, brightest, and most inspiring group of word nerds I’ve ever been part of. I came away with new insights, new name ideation techniques, new contacts, and most importantly new new friendships."
Alexandra Watkins
Founder of Eat My Words and Author of "Hello, My Name is Awesome"
"As a professional namer, I can’t imagine a better conference for connecting, collaborating, and commiserating with fellow namers than The Business of Naming. This gathering of industry superstars and new namers alike, was the largest, brightest, and most inspiring group of word nerds I’ve ever been part of. I came away with new insights, new name ideation techniques, new contacts, and most importantly new new friendships."
Alexandra Watkins
Founder of Eat My Words and Author of "Hello, My Name is Awesome"